Iconic brands like Brut and Blue Nun are making a comeback Brands that put the naff into th... 70s naff set to make a comeback.

Brands that put the naff into the 1970s are making a comeback amid hopes they will appeal to the offspring of the Saturday Night Fever generation.

While there have also been a rash of TV clip shows which wrap celebrity anecdotes around the music, TV and news events of the 1970s and other recent decades.

In the 1970s 'Our 'Enery' became a TV legend with his advice to 'Splash it All Over', while Kevin boasted 'Nothing beats the great smell of Brut'.

Today Brut is being promoted to the 30-year-old 'kids' of the young men who wanted to emulate their sporting icons or the likes of John Travolta.

No 1970s cocktail party was complete without several bottles of Blue Nun and the pinkish Mateus Rose, which came in the handy bottles that could be turned into a candle holder.

The firm's Clare Griffiths said: "The popularity of a recent on-pack promotion, which gave our consumers the chance to collect original Babycham glasses, proved how key the history and nostalgia surrounding this iconic brand are to current consumers."

Just recently, a new version of the drink called Cinzano Sprizz Up has been launched in a bid to appeal to a generation of young drinkers raised on alcopops.

Smash came to the rescue. The powdery dry potato mix that was brought to life with a kettle of boiling water was considered a Godsend by hard-working mums.

While the message that no-one need ever bother to slave over a real potato wielding a peeler and masher was reinforced by a gaggle of giggling Martians.

Following a relaunch, the mix of chopped pork and ham has seen a double-digit percentage increase in sales growth in each of the past two years. The trend for nostalgic foods has been picked up by food industry bible The Grocer.

"Manufacturers are trying to appeal to that key demographic of 30-45-year-olds. There's an element of kitsch to it all, of course, but that's only half the story."

"Many of the brands enjoying a revival are doing so because manufacturers have recognised that trends are cyclical and there's a gap in the market for old favourites."

She added: "It's clear that the brands using marketing to drive nostalgia, and the ones able to laugh at their own retro image, are the ones seeing success."

Poppets have been relaunched with pack decoration of 1970s images such as the Rubik Cube and a space hopper. Crisp brand Ringos is another which has been revived.

The move follows a campaign started by a Preston postmas and an online petition signed by thousands. Just recently, Nimble joined the famous brands receiving a new look.

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