The Brand Reporter : Here are some numbers on the advertising by internet portals in the first si... Internet Portals Spent Rs

The Brand Reporter : Here are some numbers on the advertising by internet portals in the first six months of this year. According to AdEx India, a division of TAM Media Research, online portals have spent Rs 13.7 crore ($3 million) on television advertising in just the first six months of 2006. This is almost equal to what they spent in the whole of 2005.

Sachin Bhatia of MakeMyTrip , told The Brand Reporter, "The way Makemytrip looks at it, we use the internet to get immediate transactions, TV to build the brand, print to detail out our travel deals and outdoor as a reminder medium."

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