"Eventually we may have to charge for advertising," Phil said. "But we don't want to have to cha... Happy Danville couple play

"It really is amazing how many people we've met and how devoted they are to the site," said Phil, adding that one woman in particular from Louisville, Ky., - with the screen name LostBambi - posts daily bulletins and sends messages with elaborate graphics and text.

The Ferreira family is entrepreneurial in nature, as Phil's parents - Bob and Kristen Ferreira of Alamo - own Ascona Pizza in Danville and his brother and sister own The Blue Footed Booby Canoe Club, both popular gathering spots in the area.

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